There's a common misconception that an artist, you are inferior with out the backing of a major label, You aren't superposed to be able to garner enough attention to gain shouts from Jay-Z of DJ Clue during an MTV Direct Effect episode. Nor are you supposed to have a deal with Rebook, duets stars like Usher and Mya, a clothing line, or be able to move 250,000 units of your product. One man has done this and more. Meet the accomplished Mike Jones who is running the game with his master plan working as major without a deal.
Born and raised in Houston, Texas Mike Jones has always had an eye on the future while laying the foundation to climb the ladder of success. Jones' first love has always been basketball. But when his hoop dream did not materialize, he had realized that he had to make money to become his own man. As most hoods Biggie described, either you're slinging crack rock or got a wicked jump shot. Mike Jones began to hustle however, instead of achieving his champagne wishes by squandering his money to create Ice Age entertainment in 2001 to pursue his other love, rapping.
After creating his own label and studio to keep costs down, Mike Jones ran into a problem whenever he needed music from producer. "Back in the day," he reminisces, "I'd ask for a beat and they'd be like, who are you? I'd say, Mike Jones. And then they'd be like, 'who?' 'Mike Jones!'" A good businessman recognized a possible branding technique and his famous "Mike Jones, who? Mike Jones!" hook was born. "I do it to throw it in their face. They helped more than they know," Mike states happily.
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